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Putting The "Service" Back In "Customer Service"
By Sean Cohen
The future of customer service is here. Technology
has made seeking out support faster and easier than ever. But, has
your digital age company sacrificed true service in the name of
automation?
Today, finding customer support is as simple as writing an e-mail or
picking up the phone. But, even though you're not face-to-face with
your customers, you still leave a lasting impression. Do you come
across as caring and competent, or menacing and mechanical?
Offering stand-out service on the Internet isn't as hard as it is
rare. Take these simple steps towards old-style service in the
digital age:
Give Each Customer a Personal Response
When a customer sits down to e-mail your company,
it's because he needs help. He chooses e-mail because it's quick,
but his request still warrants a satisfying and personal response!
Companies eager to save time and money often take automation too
far in their customer support. Each customer has a unique
question, and deserves a unique answer. Even if you save time by
copying and pasting stock replies, change the opening and closing
to make the message sound less robotic.
Be Clear, But Sincere
When responding to customers' e-mail, be sincere
and to the point. Before sending a message, try turning the
tables. Ask yourself, "Would this answer satisfy me if I
were the customer?"
Take that extra moment to give your customer the help he deserves.
It might mean the difference between a satisfied customer and a
credit card chargeback!
Offer Live Customer Support
E-mail has become an acceptable form of
communication. But, live customer support is still necessary. The
plethora of information available online can be overwhelming to
customers, especially those new to the Internet!
Single your company out from the crowd by providing customers with
a real person to talk to. Live phone support is an invaluable way
to foster trust. When your customer has reached the end of his
Internet rope, and just needs help, your toll free number
is the answer he's looking for.
Make Sure Your Support Reps Have All The
Answers
The presence of phone support will do no good if
your staff doesn't know your product! Customer support reps should
be warm and friendly, and willing to help with any aspect of your
product.
What a good feeling it is to talk to someone who feels confident
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solve your problem without transferring you all around the
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Provide Stand-Out Service; Gain Lifelong Customers
Too many e-businesses skimp on customer service,
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Customer Service is becoming a lost art, but Sean
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5 Important Tips To Working At Home By
Alex Daniels
If you have chosen a career path that leads you directly to your own
front door, then you are not alone. In fact, many people work at
home and earn a full-time income, which allows them to keep a close
eye on their children, create flexible schedules and save
significantly on the cost of commuting. Whether you’re a veteran
home worker or you are just starting out, keep the following tips in
mind to help turn your job into a career:
Define a space for your office. When you work at home, a room that’s
free from distraction is a must. You may choose to convert one of
your bedrooms into a home office or you may have a library that will
serve as the perfect place to set up a quiet work area. Whatever
your preference, it’s important to define your office space as one
that’s not located in a high traffic location of the house.
Promote your business. As someone who works at home, you may be
operating on a limited budget in the beginning. Whether your funds
are tight or you simply believe in stretching your dollar, try your
hand at free publicity. You can promote your business with press
releases distributed online, to magazines and local newspapers. In
addition, you may also be able to snag some airtime on the radio if
you agree to an interview and your business is one of interest to
the general public.
Make a schedule and stick to it. Just because you work at home
doesn’t mean that you cannot separate the two. Believe it or not,
you can still divide your home and work life even when the two are
located in the same space. In fact, it’s extremely important that
you learn to do this in order to avoid the feeling of always being
at work. You can help to make this possible by setting a schedule
and sticking to it. First, decide whether you wish to work part-time
or full-time and then figure out the hours that are most convenient
for you. If you develop a ‘whenever’ schedule, you may find yourself
feeling torn between something that you need to do and something
that you want to do. By having defined work hours, you will know
when you are free for leisure and, best of all, you will have the
time to enjoy it.
Keep accurate records. For tax purposes, it’s important that you
keep all receipts for business transactions. This includes purchases
of office equipment and furniture, supplies and accessories. If you
have trouble keeping up with all of your receipts, store them in
your office in a box with the word ‘receipts’ written in clear view
for easy access.
Purchase
individual health insurance. If you are self-employed, it’s up
to you to purchase your own health insurance plan. While many people
who work for an employer have this benefit provided to them as part
of their employment package, you will be faced with having to search
for coverage on your own. The good news is that health insurance for
self-employed individuals is not difficult to find. In fact, many
major insurance companies offer this type of coverage and can
provide a quote via the telephone.
The information contained in this article is designed to be used for
reference purposes only. It should not be used as, in place of or in
conjunction with professional business and/or financial advice
relating to the operation of a home-based business. For additional
information on this topic, consult with a business advisor or
financial planner in your area.
About the Author: Alex works from home as a writer and is also a
huge fan of Star Wars and
the reality show Ghost
Hunters. Alex also scours the web for
free recipes when
hungry.
Source: www.isnare.com |
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Craigslist: The Easiest Way To Make Money Online
By Sean Nguyen
There are virtually 1000s of techniques to attain money online and
sometime it may become a little puzzling with each of these so
called “opportunities.” Then what represents the simplest method to
earn money online? There really isn't the safest way to make money
online. Looking upon your skills and talent are how you decide what
work best.
Nevertheless if you're an individual who barely began making money
online and have got no more idea what to do and do not prefer to
waste your money then Craigslist is the 1st base you had better head
to.
What is Craigslist and why it's one of the finest free way to bring
in money online?
1. Craigslist is the most favorite classified ads web site of all
time. Craigslist is acknowledged because of their severe rules and
policy. Whatever spam ads will get erased almost instantly by users
or their staff. A lot of Internet Marketers receive hassle with this
and can't seem to get their advertisements to appear on the site.
2. Craigslist is free to utilize. Although they are so popular, they
allow us to use it free to post our ads in numerous cities and
country. Numerous multitude have used Craigslist to purchase trade
goods and service from others. Those that are fortunate enough to
know how to use Craigslist with wisdom have created 1000s of bucks.
A few even bring in $500-1000 per month with Craigslist applying
their free service.
3. Craigslist is strict. This is a good thing because that means
fewer competitor for you if you know how to apply it correctly.
So altogether, Craigslist is just immense for sharp Internet
Marketers and you never pay a cent to advertise on their web site. I
recommend you to start using Craigslist now and begin experiencing
with it. It is flourishing by the seconds and bear huge potential
for those bright enough to utilize it.
Bringing in money on Craigslist is the simplest way of all time but
most never arrives at it.
1. They don’t know how to acquire high CTR.
2. They don’t know how to post correctly so it passes the spam
filter.
3. They give up way too easily once Craigslist disapprove them since
they do not know how to post right.
About the Author: Visit my blog at
http://www.WarriorBlog.net whenever you would like to get a free
copy of Robbing Craigslist which reveals how to post correctly on
Craigslist and bring in money. Visit
http://www.RobbingCraigslist.com if you would like to make the
best of this and would like to learn how to make money off of
Craigslist.
Source: www.isnare.com
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PPC Advertising – A Short-term Commitment
By Scott Lindsay
When you are looking to get the word out about your business you
might be considering Pay Per Click (PPC) advertising.
While I recommend adopting long-term strategies utilizing Search
Engine Optimization (SEO) strategies, the use of PPC advertising and
email marketing are ways to get the message to more people in the
short-term.
If you have a limited budget you might want to spend quality time
learning how to develop an effective PPC advertisement (think laser
focused). Again, if money is a prime consideration you can work at
bidding on keyword terms that command a smaller price per click.
For instance if you sell military surplus items you might consider a
serve term like ‘woodland camo’ or ‘digital pattern backpack’ as
opposed to ‘military surplus’.
It is possible to find some bargains in search terms, but it won’t
likely be with the most obvious search terms. Many PPC users may
start their campaigns with the most obvious choice and have to stop
advertising sooner than expected, pay a significant amount for a
much smaller return on investment (ROI), or find alternative
keywords that are less expensive
Some of the more prominent PPC advertising sites allow you to gauge
the success of your campaign while others do not. It is possible to
improve site visitation dramatically, but the PPC price tag may be a
profit killer.
A good rule of thumb is to use PPC advertising when you have a sale
that will be in effect for a limited time or if you have a very
specific industry issue that has immediate importance.
If you use PPC advertising to the exclusion of SEO strategies I
promise you it will cost much more than if you worked on developing
a comprehensive SEO plan.
The biggest difference in strategies is PPC provides an immediate
influx of site visitors while SEO strategies (when implemented
correctly) have a significant impact on future site visitation.
Some business have been able to develop their website with no PPC
advertising by simply relying on solid SEO principles. The downside
to using SEO alone is that the strategies can takes months to
produce meaningful results. If you can weather a slow start you can
get by without PPC advertising.
Using PPC in the early stages of your online store can help bridge
that gap between business startup and the time when SEO finally
kicks in and helps online searchers find your site more quickly.
Use PPC advertising if you must, but make SEO the top priority of
present and future site development.
About the Author: Scott Lindsay is a web developer and entrepreneur.
He is the founder of HighPowerSites and many other web projects. Get
your own website online in just 5 minutes with HighPowerSites at:
http://www.highpowersites.com. Start your own ebook business
with BooksWealth at:
http://www.bookswealth.com
Source: www.isnare.com
Permanent Link:
http://www.isnare.com/?aid=191398&ca=Internet
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Search Engine Methodology
By Ben Norman
Search engine optimisation is one of the most powerful methods of
getting your name and your business out to the world, but what is
the best way to do that? No one's going to argue with the fact that
putting your link at the top of a list of natural search results is
a great way to get noticed, but no one really agrees on how to get
it there. There are plenty of techniques, from directories to
glossaries to article archives, but when it comes right down to it,
you need a strategy, and a search engine consultant is the best
person to help you find one.
Search engines are now more sophisticated than ever, and they use a
wide range of techniques to figure out which sites are the most
relevant to what the searcher is looking for. Everything from
keyword density to the reputation of the site is used, and keeping
track of these factors can be tough. When you are first putting your
business online, especially if you've never had to maintain a web
presence before, it can be difficult to keep track of everything you
need to do.
A search engine consultant can give you the information you need in
order to put your site at the top of its rankings. Their business is
to know what makes a site attractive or unattractive to the search
engines, and to figure out how to put your site squarely in the
former category. A search engine consultant can help you network;
someone who is versed in search engine optimisation will often be
able to offer you experience with your specific industry, whether
that's health and beauty or pet supplies. A search engine consultant
can tell you where to put your information, what you can do to
improve your keyword usage and how to make sense of things like
keyword density and topicality.
When you are looking for a search engine consultant, remember that
recommendation by word of mouth is usually the best way to go about
it. Make sure that the professional you choose has a lot of
experience working with different sites and read any testimonials or
reviews of his or her work that you can find. Finding someone who
has been in this field for a certain span of time is also
beneficial. Some search engine optimisation specialists have worked
with Yahoo or Google themselves, or have accreditation from those
companies. Remember that a search engine optimisation consultant
will be affecting the way you present your business to the world, so
make sure he is someone you are happy to work with.
A search engine consultant can help your site get the traffic it
needs, so take advantage of their experience and knowledge to
improve your operation!
About the Author: Ben Norman is a UK based
Search Engine Consultant,
published author and specialist in organic search engine
optimisation. Ben works with a wide range of businesses helping them
to make more money from utilising the search engines natural
listings.
Source: www.isnare.com
Permanent Link:
http://www.isnare.com/?aid=190940&ca=Internet
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Deep Linking Strategies For SEO
By Seomul Davis
Linking is one of the prime areas of any SEO campaign and is
considered a key concept that can drive targeted traffic to your
website if done the right way. The good news is that Linking is
effective and the bad news is that there are many aspects of linking
that have undergone severe changes over the years.
One of the good aspects is that one single linking tip can put you
way ahead of your competition especially where most webmasters think
that all you need is a reciprocal link directory for gaining link
popularity in some of the top search engines like Google or Yahoo.
If you have already gone through the Google page rank update then
you are aware of the fact that directories with hundreds of links
are not happening any more. It is being treated as a negative
tactic.
There was a time when content was supreme and then it shifted to
design and other elements and it has come full circle back to
content. Hence more and more people have started to focus their
efforts in content. Let us look at a different perspective, maybe an
example.
Hypothetically, you have a website with 500 pages of resourceful
content. If you want to publish articles on multiple categories then
the page number can go higher up. Now on the other hand if you have
a website with 30 pages, you can expect it to grow to 500 if you
keep publishing articles. Now each of the articles as well as the
resource pages is live links to your web site. There are two ways by
which you can get links to your website in a given situation and
they are:
You can get a link for your home page as a part of an exchange for a
link to one of relevant article pages on the site with whom you are
doing the exchange.
The second option is deep linking. In deep linking, you will get a
link straight to the particular page on your web site, which you are
going to link them to. The question is how will it benefit you?
So let us look at the various benefits of deep linking:
1. This will make webmasters excited regarding linking with you/your
site simply because you will be putting them on your web site and
not on any low rank, shady website where people might not visit.
2. This will give a signal to other webmasters that you have studied
their website carefully and completely and hence know where their
link will fit on your website. It is any day better than a simple
swapping of web site links. There is a more meaningful result
associated with deep linking.
3. You will start to build link popularity directly on to the pages
that are within your web site.
4. You will have the leverage and hence you will be in a position to
ask for better links from different web sites. This means that there
will be no dumping of links. You will also have the advantage of
asking for links of importance from various webmasters.
5. Your links page will grow in value because it will not be crammed
with links, it will now have only useful or relevant links.
6. These links will help to direct meaningful or targeted traffic to
your website, which in the long-run will generate revenue and
provide opportunity for many more traffic spikes.
These benefits are enough to keep your website ahead of competition
and will not impact your Google page rank severely even when the
next page rank upgrade is released.
About the Author: Seomul Davis is a senior
SEO Services expert with SEO 1 Services a Dallas
SEO Company.
Source: www.isnare.com
Permanent Link:
http://www.isnare.com/?aid=191562&ca=Internet
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